See how a collection is created at Gerflor, from the studios of our design team in France to the shelves of designers in the U.S.
Our global design team finds inspiration through meeting designers, studying trends, and visiting unique locations around the world. This is where the artistic direction of our designs begin.
Our challenge is always to find new materials, new designs, new colors and moods that match what the market needs now and in the near future.
Even the street can be an interesting source of inspiration to capture a new concept.
From initial design to the end product, it's all about teamwork. With the help of the artistic concept, each design is then carefully refined with the R&D team.
The final concepts are captured through our trend books, which show the themes for future collections. Eventually this is translated into our binders and brochures of our final stocked collection.
The design team shares their designs with customers in each country. Gerflor USA then refines and customizes the collection specifically for the U.S. market and the final U.S. collection is born!