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GERFLOR DLW LINOLEUM TO ARRIVE IN THE USA
CHICAGO (October 2018) – Following the acquisition of DLW Flooring’s linoleum activities in March 2018, Gerflor USA, a resilient commercial flooring leader and innovator, is set to launch a new linoleum collection for the USA market in 2019.
The Gerflor DLW line recently completed its six-month integration plan in Europe, including takeover of the manufacturing plant in Delmenhorst, Germany, as well as part of the company’s sales force and support functions. The forthcoming U.S. launch marks the next phase of Gerflor’s linoleum venture.
Expanding its U.S. product portfolio to include linoleum strengthens Gerflor’s position as the top commercial resilient flooring manufacturer in the world, serving a wide range of customers across vertical markets, including healthcare, education, housing, and retail.
“As the leader in commercial resilient flooring, DLW Linoleum was a natural addition to our portfolio,” said Benjamin Bachman, Chief Sales and Marketing Officer, Gerflor USA. “We cannot wait to offer our customers a new source of high-performing, high-quality linoleum in 2019.”
With a rich history of ingenuity, Gerflor was built on a series of breakthrough innovations acquisitions, such as Mipolam, the original homogeneous sheet flooring created in Germany in 1937, and Taraflex, the first resilient comfort backing sports flooring in 1947. The acquisition of DLW adds to that history, as it was the first linoleum factory in Germany built in 1882.
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